A designer inspired by gardens, guided by the seasons, and devoted to creating beauty that feels deeply personal.
My Philosophy
I'm Laurence Rich, a floral designer and creative director based in Montréal.
For nearly a decade, I've been creating floral environments for weddings, celebrations, editorial projects, and brands, each shaped by a deep appreciation for seasonality and a belief that beautiful design begins with observation.
I've never been interested in recreating the same arrangement twice. Every project deserves its own rhythm, its own atmosphere, and its own story. That philosophy has guided my work from intimate gatherings to large-scale celebrations, and continues to shape every commission I accept today.
The Design Approach
Every project begins with listening.
Before selecting a single flower, I seek to understand the atmosphere we're creating, the emotions we want guests to remember, and the story the space is meant to tell.
From there, I allow the season to guide the design. Garden-inspired forms, natural movement, layered textures, and thoughtful mechanics come together to create floral environments that feel effortless, even when every detail has been carefully considered.
Rather than following trends, I create work that reflects a moment in time. No two celebrations are ever the same, and I believe their flowers shouldn't be either.
Why Flowers
Flowers ask us to pay attention.
They remind us that beauty has a season, that every stem has its moment, and that nature rarely repeats itself in exactly the same way twice.
That is what continues to inspire me. I design with the season rather than against it, allowing the character of each bloom to shape the work instead of forcing it into a predetermined formula.
The result is floral design that feels collected rather than manufactured, expressive rather than excessive, and deeply connected to the place and time in which it exists.
Behind the Blooms
