GROWING FLOWERS WITH A DESIGNER’S EYE

Hello! My name is Laurence Rich.

I’m a Canadian floral designer. I wear two hats most days: floral designer and avid home gardener. And while I work with flowers professionally, the way I grow at home is much softer, slower, and rooted in pleasure.

If you love the idea of cutting flowers from your own garden, bringing them inside, and arranging them casually on your kitchen table—this is for you. You don’t need acres of land, fancy tools, or a plan to “do it all.” You just need a few thoughtful choices and a designer’s way of seeing.

Here’s how I recommend selecting flower seeds when your goal is beauty, joy, and flowers that actually get used.